|
No
|
Course
|
Content
|
Knowledge weight
|
Semester
|
|
Theory
|
Practice/
Exercise
|
Other
|
Total
|
|
1. General knowledge
|
|
Compulsory course
|
|
|
|
|
|
|
|
1.1
|
Marxist – Leninist Philosophy
|
Marxist-Leninist philosophy is a primary subject, providing learners with an overview of Marxist-Leninist philosophy and the role of Marxist-Leninist philosophy in social life. The course helps foster and improve political bravery, gradually forming good cultural values and human outlook, strengthening ideals and belief in the path and cause of national construction and development without the Communist Party of Vietnam; President Ho Chi Minh has chosen.
|
30
|
15
|
0
|
45
|
1
|
|
1.2
|
Marxist-Leninist Political Economics
|
Marxist-Leninist Political Economy is a primary subject that provides learners with knowledge about Commodities, markets, and the role of topics in the market economy; Producing surplus value in a market economy; Competition and monopoly in the market economy; Socialist-oriented market economy; Industrialization - modernization and the process of the international economic integration of Vietnam. The subject contributes to building the stance and ideology of Marxism-Leninism for students.
|
25
|
5
|
0
|
30
|
2
|
|
1.3
|
Scientific Socialism
|
Scientific socialism is a primary subject, providing learners with knowledge about the process of formation and development of socialism, the historical mission of the working class, the path and stages of the ascent to communism. At the same time, scientific socialism also deals with chronic political and social issues in the socialist revolutionary process such as democracy, state, class, nation, religion, family.
|
25
|
5
|
0
|
30
|
3
|
|
1.4
|
History of Vietnamese Communist Party
|
The subject History of the Communist Party of Vietnam is an essential course, consisting of an introductory chapter and three content chapters. Topics of the subject include
- subjects, functions, tasks, and research methods of the issue;
- the birth of the Communist Party of Vietnam and its leadership in the struggle for power (1930-1945);
- the Party's leadership through two resistance wars, completing national liberation and reunification (1945-1975);
- the Party's leadership in the construction of socialism, defense of the Fatherland and the renovation, promotion of industrialization, modernization, and international integration (1975-2018).
Thereby affirming the successes, stating the limitations, summarizing the experiences of the Party's revolutionary leadership to help learners improve their awareness and belief in the Party and the ability to apply their learned knowledge into working practice, contributing to the construction and defense of the Socialist Vietnamese Fatherland.
|
25
|
5
|
0
|
30
|
5
|
|
1.5
|
Ideologies of Ho Chi Minh
|
The subject of Ho Chi Minh Thought is a primary subject, consisting of 6 chapters. The course provides knowledge about the process of formation and development of Ho Chi Minh Thought and specific contents of Ho Chi Minh Thought on issues of the Vietnamese revolution: national independence and socialism; on the Communist Party of Vietnam and the State of Vietnam; on great national unity and international solidarity; ethical culture and human development.
|
15
|
15
|
0
|
30
|
4
|
|
1.6
|
Advanced Mathematic 1
|
The course equips advanced mathematical knowledge about linear algebra applied in economic analysis. Contents include matrix, determinant; system of linear equations; vector space Rn, linear transformation, crossover matrix, and quadratic form. After completing this course, students can convert various economic problems into a system of equations or matrices for processing.
|
30
|
0
|
0
|
30
|
1
|
|
1.7
|
Advanced Mathematic 2
|
The course equips mathematical knowledge about applied analysis in economic analysis. Contents include limit, continuity, derivatives and differential, integral of functions of one variable; limited, continuous, partial and total differential, free and conditional extremes of functions of many variables; some types of differential equations of first and second order. After completing this course, students can apply them to perform calculations in economics, determine the optimal point and the optimal value of the objective function.
|
30
|
0
|
0
|
30
|
2
|
|
1.8
|
Probability theory and Mathematical Statistics
|
This is a general education knowledge module. The course provides basic knowledge of probability and statistics mathematics such as random events and probability, random variables and probability distribution, sample theory and application of parameter estimation weights, hypothesis testing. After completing this course, students will be able to conduct probability math of random events, understand the laws that random variables follow, and apply simple statistical processing using SPSS software on PC., as well as with a pocket calculator. The knowledge of the subject is also used for other courses in the training program.
|
30
|
15
|
0
|
45
|
2
|
|
1.9
|
General laws
|
The general law is a compulsory subject in the public education knowledge block. The subject studies the issues related to the law of formation, development, and nature of the state and law. The main content refers to theoretical and practical problems of the state and law in general, to the Vietnamese state and law in particular; basic concepts of the law such as violation of the law, legal norms; legal system and its essential elements. At the end of the course, students need to understand the behavior of law enforcement, breaking the law, thereby having a sense of responsibility and the importance of law compliance in work and life.
|
30
|
0
|
0
|
30
|
1
|
|
Elective courses for general knowledge
|
|
1.10a
|
Decision-making techniques
|
This course is designed to introduce students to the principles, techniques, and tools for modeling and solving decision problems. Decision-making techniques will help students apply critical thinking to make decisions about options: business models, business strategies, starting a business, and other business issues.
|
25
|
5
|
0
|
30
|
1
|
|
1.10b
|
Psychology
|
Psychology is a social science that studies issues of human psychological nature, classifies human psychological phenomena, psychological formation, and development - consciousness; analyze the components of human cognitive activities, explore the factors in emotional life, will, and the elements that make up the personality as well as the factors affecting the formation and development of impersonal.
|
25
|
5
|
0
|
30
|
1
|
|
1.10c
|
Critical thinking
|
Critical thinking is a subject of general knowledge, which plays a significant role in shaping the way of thinking of students of the Faculty of Business Administration in particular and students of Banking University in general. The course provides students with knowledge and skills in fundamental concepts, principles, and rules.
|
25
|
5
|
0
|
30
|
1
|
|
1.10d
|
Vietnamese cultural establishment
|
The cultural basis of Vietnam is an introductory course on Vietnamese culture. The subject has practical significance, helping students to become aware of the national cultural identity, improve patriotism and pride in national traditions; know how to orient themselves in today's diverse and multi-dimensional information world, selectively absorb the cultural quintessence of humanity based on preserving and developing the good traditional values of the nation and Vietnamese people actively. In addition, this module also helps students use cultural knowledge applied in communication and behavior in future life and professions.
|
25
|
5
|
0
|
30
|
1
|
|
1.10e
|
Logic
|
Logic is a subject in the group of general education knowledge built to provide learners with basic knowledge about the forms and laws of thinking. The subject helps to improve the thinking ability of learners, specifically, helps learners know how to comply with laws and logical rules in thinking, arguing, and presenting ideas; help them distinguish right or wrong inferences; help recognize and avoid fallacies, know how to define concepts and terms, and know how to prove or disprove a point of view or thesis.
|
25
|
5
|
0
|
30
|
1
|
|
2.SPECIALIZED KNOWLEDGE
|
|
2.1. Basic
|
|
Compulsory courses
|
|
|
|
|
|
|
|
2.1
|
Microeconomics
|
Microeconomics is a subject that belongs to the basic knowledge block of the discipline. The course aims to: (i) Provide background knowledge about economics in general and microeconomics in particular; (ii) Practice some necessary skills such as reading skills, self-study skills, teamwork skills. The course will provide learners with essential knowledge, including Ten principles of economics, theories of supply-demand, market structures, theory of consumer and business behavior.
|
30
|
15
|
0
|
45
|
1
|
|
2.2
|
Macroeconomics
|
Macroeconomics is a compulsory subject in the basic knowledge of the sector. The course aims to equip students with: (i) understanding of basic macroeconomic concepts, how to measure macroeconomic indicators and the relationship between them, (ii) understanding of government policies in macroeconomic management. The course consists of 8 chapters, providing basic knowledge of macroeconomics, including an overview of macroeconomics, macroeconomic data, production and growth, monetary system, aggregate demand, aggregate supply, monetary and fiscal policy, inflation and unemployment, macroeconomics of the open economy.
|
30
|
15
|
0
|
45
|
2
|
|
2.3
|
Introduction to Business and Administration
|
This is the introductory knowledge course of Business Administration. The course content equips with the most basic knowledge about business activities and management in organizations. It lays the foundation for applying this knowledge to enterprises' management and business activities as a basis for students to continue receiving an understanding of specialized management subjects. Moreover, this module will help students gain an overview and systematic view of business administration to help managers and business owners run their production and business well and effectively. In addition, after completing the course, students can position themselves to pursue a career in business administration today.
|
15
|
15
|
0
|
30
|
2
|
|
2.4
|
Principles of Accounting
|
Môn học cung cấp kiến thức tổng quan về kế toán, cụ thể: đối tượng kế toán, vai trò và chức năng của kế toán. Bên cạnh đó, môn học trang bị kiến thức về các phương pháp kế toán: phương pháp chứng từ, kiểm kê, tài khoản, ghi sổ, tính giá, tổng hợp và cân đối kế toán. Ngoài ra môn học giúp người học hiểu về tổ chức công tác kế toán, các hình thức kế toán, hệ thống báo cáo tài chính.
|
30
|
15
|
0
|
45
|
3
|
|
2.5
|
Business law
|
This is a primary subject belonging to the group of basic industry knowledge under the International Economics of Banking University of Ho Chi Minh City training program. The course provides basic knowledge about business, business freedom; Law on business subjects; Law on contracts in business; Resolve business disputes; Bankruptcy of enterprises and cooperatives. In addition, the issue of Business Law also helps students to be able to identify the provisions of the law to apply for the search and use to solve legal situations arising in practice.
|
30
|
15
|
0
|
45
|
3
|
|
2.6
|
Principles of Marketing
|
The course is designed to cover the fundamentals of marketing, in the basic knowledge of economics. The course provides students with basic knowledge, the ability to recognize, understand, and initially apply actual marketing content to the business activities of enterprises. Learners are also introduced to basic knowledge related to collecting market information, understanding customer behavior, performing market segmentation activities, identifying target markets, and knowing how to deploy a marketing toolkit to serve the needs of target customers, and at the same time bring competitive advantages to businesses.
|
25
|
15
|
5
|
45
|
2
|
|
2.7
|
Applied Informatics
|
The subject is vital, equipping some necessary knowledge and skills to help students of the economics - administration - management majors of Banking University of Ho Chi Minh City makes good use of computers for their study, research, and work. After completing the course, students have mastered the essential knowledge and skills and can use MS Word, MS Excel, SPSS, and other software to edit high-quality documents, create and edit documents. Able to master complex spreadsheets, solve several problems in financial analysis, business analysis, data analysis, and project management, directly serving later study, research and work.
|
30
|
15
|
0
|
45
|
4
|
|
2.8
|
Econometrics
|
This is a subject of industry foundation knowledge. The course provides a system of basic knowledge to estimate economic relationships, test hypotheses about economic relationships. On that basis, a model suitable to reality is proposed, reflecting the nature of economic relations. The model will be used in the analysis, forecasting, and policymaking. After completing the course, students have theoretical knowledge and skills in building an equation regression model with basic economic situations: estimating supply, demand, and total cost. Learners know how to use specialized software on statistics and econometrics: EVIEWS, SPSS.
Subject knowledge is the basis of quantitative research methods and is also used for subsequent subjects in the training program.
|
25
|
20
|
0
|
45
|
3
|
|
2.9
|
Principles of Management
|
The course is built to create a foundation for management work in organizations. This is a basic knowledge module of the economic sector. The content focuses on a basic introduction to the concepts and practices of governance in organizations. Subject topics cover several approaches to management's essential functions, including planning, organizing, leading, and controlling. Trends in theory and
Management functions are also assessed, as well as management research and its application to management practice and the responsible, ethical, and global aspects of current business practice.
|
30
|
15
|
0
|
45
|
1
|
|
2.10
|
Financial and monetary theory
|
Monetary and Finance Theory is one of the subjects in the industry knowledge block, the content the subject deals with the fundamental theoretical issues of economic finance such as the overview of monetary finance, budgeting government; Basics of credit, banking, and financial markets; Theories about money supply and demand, interest rates, inflation, and monetary policy. These are necessary and important knowledge as the foundation for studying technical and professional issues in economics, finance, and banking.
|
25
|
15
|
5
|
45
|
3
|
|
2.11
|
Corporate Finance
|
Corporate finance is a subject that aims to equip students with basic knowledge of production business finance as a premise for further study in financial accounting, corporate financial analysis, and financial management, entrepreneurship and investment finance, and other subjects related to corporate finance. In this course, students will study critical issues: Overview of corporate finance, Value of money over time, Relationship between return and risk, Sources of funding for businesses, Cost of capital, Theories of capital structure, Operating leverage, and financial leverage.
|
30
|
15
|
0
|
45
|
3
|
|
2.12
|
Financial accounting
|
The subject provides knowledge about financial statements to help students analyze and evaluate a manufacturing enterprise's financial position, business results, and cash flow. The course will give the learners accounting knowledge for specific operations in production enterprises: accounting for capital in cash, accounting for payments; accounting for input factors of the production process (accounting for materials and tools, accounting for fixed assets, accounting for payables to employees); production cost accounting and product cost calculation; financial investment accounting; Accounting identified business results; equity accounting. The course introduces the fundamental issues of each section, such as concepts, meanings, basic accounting principles; Then, learn the accounting process for each part, including the steps: accounting documents, accounting accounts, accounting methods for some critical operations, and presentation of information on financial statements.
|
30
|
15
|
0
|
45
|
4
|
|
2.13
|
English for specific purposes 1
|
The course provides vocabulary, terms, and concepts used in economics, business, management, and commerce; English grammar structures. The subject creates conditions for students to develop their English language skills confidently in an international integration environment.
|
15
|
15
|
0
|
30
|
4
|
|
2.14
|
English for Business Administration
|
The course is designed to provide vocabulary and concepts related to management situations. The subject creates conditions for students to understand, practice skills, and apply vocabulary, structure, and language skills in reading comprehension, exchange, discussion, presentation, and text composing related to business administration majors.
|
15
|
30
|
0
|
45
|
5
|
|
2.15
|
Research method
|
Scientific research methods is a compulsory subject in the group of subjects of basic knowledge of the discipline, which is built to provide learners with basic knowledge about methods of conducting research activities in a systematic. Specifically, the course will introduce the basics of the research problem, the role of research, how to identify the research problem, conduct a literature review and related previous studies; ask research questions; research ethics, citation and presentation of references; collect data and select samples; presentation of data and choice of study design with data types; How to write research proposals and reports.
|
30
|
15
|
0
|
45
|
4
|
|
Elective courses for basic specialized knowledge
|
|
2.16a
|
Customer behavior
|
The course is built to provide students with knowledge about customer behavior. After completing the course, learners will be able to analyze and evaluate the buying behavior of individual and corporate customers.
|
25
|
15
|
0
|
45
|
4
|
|
2.16b
|
Innovation and creativity management
|
Managing innovation and creativity is one of modern organizations' most essential and challenging aspects. In globalization with increasingly fierce competition, innovation becomes a significant weapon and a primary condition of competitiveness. Innovation has a considerable role to play in improving quality of life. Innovation has never been a simple matter. Innovation is always tricky, uncertain, and full of risks. Even when you have a new idea, turning it into a commercial product will still be full of challenges. Therefore, students who complete this course must understand the strategies, tools, and techniques needed to manage innovation.
The course aims to equip students with the fundamental knowledge of the critical issues in innovation management and the skills needed to manage innovation and creativity in an organization at strategic and implementation levels. With a case-based approach, the course offers different innovation management approaches based on real-life examples and experiences from leading organizations worldwide.
|
25
|
15
|
5
|
45
|
5
|
|
2.16c
|
Management information systems
|
The management information system is a primary subject of economics - management taught before specialized issues. The subject of management information systems provides knowledge about critical information systems for the management process and their application in organizations and enterprises. Management information systems course presents tools to plan, organize and develop information systems suitable for business organizations to improve operational efficiency and increase competitive advantages.
|
30
|
15
|
0
|
45
|
4
|
|
2.16d
|
Management accounting
|
This course provides students with basic knowledge of management accounting; identify and classify costs according to different criteria; analyze the relationship between cost - volume - profit; make budget estimates; assessment of management responsibility and product selling price; Apply appropriate information in decision-making managers.
|
30
|
15
|
0
|
45
|
5
|
|
2.17a
|
Introduction of E-Business
|
In recent years, digital technology has become an essential driver of new types of products and services and new forms of business. The course provides knowledge to enhance an organization's competitiveness by implementing innovative digital technologies. It does not simply involve using technology to automate existing processes but digital transformation by applying technology to help transform operations to add value to the business and customers. The digital business course involves examining how electronic communications can be used to enhance all aspects of an organization's supply chain management and optimize the organization's value chain.
|
|
|
|
|
|
|
2.17b
|
Enterprise resource planning system
|
This course provides an overview of business management and the application of enterprise resource planning (ERP) software systems. Analyze functions, advantages, and limitations of ERP software systems. Explore the architecture, modeling, and design of ERP software systems. After completing the course, learners can grasp implementing a project to build ERP software and approach enterprise resource planning solutions through several specific ERP systems introduced to students' direct access and self-study.
|
|
|
|
|
|
|
2.17c
|
Data Science in Business Analytics
|
The course provides students with an understanding of mathematical-statistical concepts and methods in data collection, data analysis, statistical modeling, and inference; Know how to apply machine learning concepts and methods suitable for data analysis, big data; Basic understanding of modeling process in data analysis - big data from practical requirements in economics - business.
|
|
|
|
|
|
|
2.17d
|
Creativity and design in the digital era
|
The course is built on the basic principles of marketing, specialized knowledge of economics. The course provides learners with essential knowledge and the ability to recognize, understand, and initially apply creative thinking and design to business activities of businesses in the digital age. Learners are also introduced to knowledge related to generating ideas, how to evaluate and how to share ideas with those around them. Learners can exploit their creative capacity and those around them.
|
|
|
|
|
|
|
2.2. Specialized
|
|
Compulsory courses
|
|
|
|
|
|
|
|
2.18
|
Business communication
|
Business communication is a subject in the basic knowledge of the industry. It provides students with knowledge and skills about communication and communication activities in business activities. After completing the course, students will understand the fundamental issues in communication activities in general and communication in production and business activities in particular. At the same time, also practice necessary skills in the working process such as Presentation skills, problem presentation, listening skills, written communication skills, email, Memos, job interview.
|
25
|
15
|
5
|
45
|
5
|
|
2.19
|
Ethics and Organizational Culture
|
The course is built to include the scientific foundations of business ethics and corporate culture, which is a subject of basic industry knowledge with the nature of supporting learning for students of economics in general and biology—faculty of Business Administration in particular. The subject provides students with an understanding of (1) ethical issues in economic fields such as concepts, roles, necessity, standards, and how to build business ethics in the business environment; (2) corporate culture issues such as concept, necessity.
|
25
|
15
|
5
|
45
|
5
|
|
2.20
|
Operation management
|
The course equips students with basic knowledge to manage and operate a production system based on a modern perspective at the enterprise. They are helping students gain essential awareness to combine methods and technical tools to ensure productivity and efficiency in the operation process. The content of the course includes the skills and techniques of forecasting, coordinating, and making decisions related to the production process so that managers can operate well in the production and service provision environment at enterprises in the future.
|
30
|
15
|
0
|
45
|
6
|
|
2.21
|
Strategic management
|
The course is built to include the scientific foundations of strategy and strategic management, a subject of specialized knowledge of Business Administration. The issue provides students with the prior knowledge and ability to apply the strategic management process in enterprises and other organizations. The main content is analyzing the business environment of enterprises, strategy formulation, strategic organization, and strategic control. After completing the course, learners can practice strategic management processes in different business organizations
|
30
|
15
|
0
|
45
|
6
|
|
2.22
|
Maketing Management
|
The course is built to include the scientific foundations of Marketing management. This is a subject of specialized knowledge of General Business Administration and Marketing. The course provides students with basic knowledge and ability to apply the marketing management process in enterprises as well as other types of organizations, with the main content on analyzing the marketing environment of enterprises, building develop market segmentation strategies, selecting target markets and market positioning, organize, implement, evaluate, and adjust marketing strategies concerning the overall scheme of the enterprise.
|
25
|
15
|
5
|
45
|
7
|
|
2.23
|
Human Resource Management
|
The course aims to equip students with basic knowledge of Human Resource Management in enterprises, to help students understand and systematically recognize the crucial role of human resources and human resource management in the enterprise. Understand new perspectives and trends in human resource management; Master and flexibly apply the essential functions of Human Resource Management; Train and promote crucial skills in human resource management: recruitment; personnel evaluation; motivate and encourage employees; settlement of labor disputes.
|
25
|
15
|
5
|
45
|
4
|
|
Elective courses in specialized
|
|
2.24a
|
Performance Management
|
The course is built including the scientific basis of performance management, is a subject of elective knowledge of the industry, with the nature of supporting learning for students of economics in general and students of business administration in particular. The course provides students with an understanding of (1) performance management issues related to methods, strategies, and systems building; (2) grasp and apply performance management models to different types of businesses, and at the same time carry out activities to improve the efficiency of performance management in business practice.
|
25
|
15
|
5
|
45
|
6
|
|
2.24b
|
Enterprise Financial Management
|
Corporate financial management is a subject that provides students with basic knowledge of corporate financial management to increase the company's value. The content of the course begins with expertise related to short-term asset management, including cash management, inventory management, and receivables management. Next, the course provides background knowledge about long-term investment decisions through capital budgeting. The course then provides knowledge of corporate funding sources, dividend policy, and financial planning and financial forecasting. Students need to equip themselves with self-study and group work skills to participate in practical activities, discussions, and subject assignments.
|
30
|
15
|
0
|
45
|
6
|
|
2.25a
|
Data governance framework
|
The course's main objective is to introduce the critical knowledge of service integration in organizations to build large-scale, complex systems (systems of systems). Students will be introduced to integrating various systems and applications to create practical solutions that fit the context. The course also covers integration techniques such as business process model-based, reuse patterns, application of service-oriented architecture model.
|
|
|
|
|
|
|
2.25b
|
Big data analytics
|
The course will introduce the problem of big data processing and the two great difficulties related to storing and processing big data. Students will be introduced to and learn more about several modern methods and techniques in both storing and processing large-scale data, such as the Hadoop storage model, the data processing model, and the large-scale data processing model, data based on MapReduce. In addition, students will also learn and research more deeply about the systems currently being deployed by the application for the class of problems that need to handle large-scale data.
|
|
|
|
|
|
|
2.2. Deeper specialized
|
|
Compulsory courses
|
|
|
|
|
|
|
|
2.26
|
Organizational behavior
|
Organizational Behavior is a subject in the specialized knowledge block. This course equips students with knowledge and skills on managing and effectively using human resources in an organization. The course content will provide learners with the essential knowledge to analyze, explain and predict human behavior in organizations; behavioral effects on organizational performance. Organizational behavior research is conducted on all three levels: individual, group, and corporate. Human resource skills are one of the most critical skills determining managers' success; studying organizational behavior helps them perfect this skill.
|
25
|
15
|
5
|
45
|
7
|
|
2.27
|
Leadership
|
Understand the research schools of leadership to apply in the management and administration of organizations and businesses. This course is a part of the undergraduate business administration major. The course aims to equip students with knowledge of the role of leaders in changing, developing, and improving organizational structures and values. This course focuses on developing theories, practices, and competencies of modern leadership in the context of globalization, knowledge explosion, and rapid change. After completing the course, students can master leadership skills to develop a strategic vision, leadership capacity, and change management, improving organizational effectiveness.
|
25
|
15
|
5
|
45
|
7
|
|
2.28
|
Entrepreneur in digital era
|
The subject is a subject of knowledge specialized in Business Administration. The course provides students with a foundation of knowledge and applied skills from management, finance, human resources, and marketing to form ideas and realize startup ideas. The content includes creating startup ideas, making business plans, and organizing startup activities. Upon completion, students will be able to: 1. Seek and evaluate arguments; 2. Analyze the market and customers' needs for products and services; 3. Develop a business plan; 4. Implement the business startup plan; 5. Orientation to become an entrepreneur
|
25
|
15
|
5
|
45
|
7
|
|
2.29
|
Project Management
|
The subject belongs to the specialized knowledge block, the main content providing learners with knowledge about project management: how to structure the organization to manage projects; Analyze the roles, responsibilities, skills, and qualities required of a project manager. Learners can apply subject knowledge to analyze, evaluate, compare and select projects; planning, scheduling, and adjusting the project's schedule; reasonable allocation of resources; project control and related matters.
|
25
|
15
|
5
|
45
|
7
|
|
2.30
|
Supply Chain Management
|
The course is built with the basis of supply chain science and supply chain management, which is part of the knowledge of Business Administration. The course equips students with knowledge of supply chain management, including concepts, definitions, values, purposes, methods, and techniques and skills for building supply chain management systems. It gives learners an overview of corporate governance before going into technical management techniques for future managers.
|
25
|
15
|
5
|
45
|
7
|
|
Elective courses for deeper specialised
|
|
2.31a
|
Customer relationship management
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The course aims to equip students with basic knowledge about the relationship between customers and businesses, their role with companies, and strategic directions to create, maintain and develop this relationship. The course helps students understand the overview model and the content businesses need to manage customer relationships. The course focuses on providing students with foundational knowledge and perspectives and a transformational mindset from a transactional focus to a constructive attitude and helps businesses engage in a long-term relationship with customers. After completing the course, students can initially form a relationship-oriented mindset with customers to develop strategic vision, leadership, and change management capabilities, thereby improving the effectiveness of their business.
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25
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15
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5
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45
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7
|
|
2.31b
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Quality Management
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The course equips students with the most basic knowledge of quality management. It starts from the proper awareness of quality issues from a modern perspective: the concept of quality, quality management. Next, students have access to the factors that form rate, the factors affecting quality, the evaluation criteria, how to evaluate and solve quality problems. The course is also intended to introduce students to quality management methods applied in practice to serve as a cognitive foundation before approaching real work after graduation.
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25
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15
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5
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45
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7
|
|
2.32a
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Digital Marketing
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The course is designed to provide students with a thorough understanding of the theory and practice of digital marketing; help students grasp the innovation in applying digital media in business marketing activities. The module focuses on analyzing marketing communication activities with new communication tools such as marketing through search engines, marketing via social networks, email marketing, mobile marketing, online PR. Thereby, students can recognize digital marketing tools to apply in marketing communication planning. At the same time, it is possible to read and analyze the data corresponding to each device in measuring the effectiveness of Digital Marketing activities.
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|
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2.32b
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E-business strategic
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The context of the rapidly developing digital economy has changed business methods. The digital business strategy course is designed to provide learners with the foundational knowledge of strategy in the digital economy. The content focuses on issues of digital business development, mastering issues in digital business strategy, and case studies in daily work.
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2.33
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Internship
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The graduate internship is a compulsory module in the last semester of business administration major. In this module, students will explore, observe, and analyze practical operations related to functional units of an enterprise; connect and compare theory with practice issues related to the operation of an enterprise; draw lessons learned, propose necessary recommendations to the stakeholders associated with the process of the enterprise in a particular business field. Through this module, students will gain knowledge and experience from business practice, communication skills, teamwork skills, and handling business processes of a specific career title; cultivate ethics and professional style to prepare for future careers in business administration.
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0
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0
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45
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45
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8
|
|
2.34
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Graduating thesis
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The graduate thesis majoring in business administration is a scientific research work conducted to prove that learners can solve a scientific problem in their major to complete the academic program. The completed thesis following the training regulations will show the specialized scientific knowledge related to the research problem that the learners have acquired through the training process, the ability to apply scientific knowledge, relevant practical insights, and in-depth professional practice skills to solve the selected research problem. Besides, organizing and implementing scientific research for the thesis also reflects the sense of responsibility, science, autonomy, creativity, and confidence in the profession.
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0
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0
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135
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135
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8
|
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Graduating thesis replacement courses
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2.35a
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Changing Management in Globalization
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This course is a replacement for the graduation thesis. The course equips learners to apply the necessary knowledge in organizational management to identify problems and propose initiatives to improve organizational effectiveness. Specifically, learners will understand the characteristics of change, such as the form of change, the type of change, the pressures that cause the organization to change. Learners are also provided with knowledge about changing management models, change management processes and individuals' responses to changes. From there, learners will be able to apply their understanding of change management to plan for change, monitor and control the change process, and take measures to handle the reactions before the change in the organization to ensure the organization's effectiveness in the change process. The subject also helps learners realize the importance of change management, thereby having a more positive attitude towards life changes. In particular, learners will have access to issues arising for organizations in internationalization and be equipped with the necessary skills to suit this context.
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25
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15
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5
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45
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8
|
|
2.35b
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Knowledge Management
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The course introduces the nature of knowledge, knowledge capital, fundamentals, models, and knowledge management cycles in business organizations. The course also helps business administration students understand that knowledge-based corporate governance is the way to strengthen business performance. The course focuses on strategy formulation, knowledge management system design, integration with business processes to develop knowledge capital, deliver value, and maintain competitive advantage based on knowledge capital.
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30
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15
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0
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45
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8
|
|
2.35c
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Sale force management
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This course is a replacement for the graduation thesis. It provides students with basic knowledge of Sales Management and sales activities for manufacturers, wholesalers, and retailers; functions, efficient sales. The course will cover sales concepts, the necessary understanding of salespeople, the process, techniques of retailing goods, and effective sales strategies. At the same time, students also have access to sales management organization methods, sales organization building methods, effective sales promotion measures, and sales system evaluation tools. Students both learn theory and practice through discussion, problem-solving according to situations; Field visits, and information gathering to write thematic reports.
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25
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15
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5
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45
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8
|
|
2.35d
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Brand Management
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The course is built on the scientific basis of management and marketing, is a module of specialized knowledge of marketing. The course provides students with an overview of brand and brand management and equips students with the knowledge about building a brand identity system, establishing brand positioning, and communicating, Branding, Brand Development, Brand Asset Management. Students are aware of the importance of brands in corporate branding strategies through this subject, especially in today's fiercely competitive environment. Analyze and evaluate brand-building activities in real businesses. In addition, the course focuses on developing the strategic vision and necessary competencies of brand managers.
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25
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15
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5
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45
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8
|