Course

Content

Knowledge weight

Semester

Theory

Practice/

Exercise

Other

Total

1. General knowledge

Compulsory course

1.1

Marxist – Leninist Philosophy

Marxist-Leninist philosophy is a primary subject, providing learners with an overview of Marxist-Leninist philosophy and the role of Marxist-Leninist philosophy in social life. The course helps foster and improve political bravery, gradually forming good cultural values and human outlook, strengthening ideals and belief in the path and cause of national construction and development without the Communist Party of Vietnam; President Ho Chi Minh has chosen.

30

15

0

45

1

1.2

Marxist-Leninist Political Economics

Marxist-Leninist Political Economy is a primary subject that provides learners with knowledge about Commodities, markets, and the role of topics in the market economy; Producing surplus value in a market economy; Competition and monopoly in the market economy; Socialist-oriented market economy; Industrialization - modernization and the process of the international economic integration of Vietnam. The subject contributes to building the stance and ideology of Marxism-Leninism for students.

25

5

0

30

2

1.3

Scientific Socialism

Scientific socialism is a primary subject, providing learners with knowledge about the process of formation and development of socialism, the historical mission of the working class, the path and stages of the ascent to communism. At the same time, scientific socialism also deals with chronic political and social issues in the socialist revolutionary process such as democracy, state, class, nation, religion, family.

25

5

0

30

3

1.4

History of Vietnamese Communist Party

The subject History of the Communist Party of Vietnam is an essential course, consisting of an introductory chapter and three content chapters. Topics of the subject include

• subjects, functions, tasks, and research methods of the issue;
• the birth of the Communist Party of Vietnam and its leadership in the struggle for power (1930-1945);
• the Party's leadership through two resistance wars, completing national liberation and reunification (1945-1975);
• the Party's leadership in the construction of socialism, defense of the Fatherland and the renovation, promotion of industrialization, modernization, and international integration (1975-2018).

Thereby affirming the successes, stating the limitations, summarizing the experiences of the Party's revolutionary leadership to help learners improve their awareness and belief in the Party and the ability to apply their learned knowledge into working practice, contributing to the construction and defense of the Socialist Vietnamese Fatherland.

25

5

0

30

5

1.5

Ideologies of Ho Chi Minh

The subject of Ho Chi Minh Thought is a primary subject, consisting of 6 chapters. The course provides knowledge about the process of formation and development of Ho Chi Minh Thought and specific contents of Ho Chi Minh Thought on issues of the Vietnamese revolution: national independence and socialism; on the Communist Party of Vietnam and the State of Vietnam; on great national unity and international solidarity; ethical culture and human development.

15

15

0

30

4

1.6

Advanced Mathematic 1

The course equips advanced mathematical knowledge about linear algebra applied in economic analysis. Contents include matrix, determinant; system of linear equations; vector space Rn, linear transformation, crossover matrix, and quadratic form. After completing this course, students can convert various economic problems into a system of equations or matrices for processing.

30

0

0

30

1

1.7

Advanced Mathematic 2

The course equips mathematical knowledge about applied analysis in economic analysis. Contents include limit, continuity, derivatives and differential, integral of functions of one variable; limited, continuous, partial and total differential, free and conditional extremes of functions of many variables; some types of differential equations of first and second order. After completing this course, students can apply them to perform calculations in economics, determine the optimal point and the optimal value of the objective function.

30

0

0

30

2

1.8

Probability theory and Mathematical Statistics

This is a general education knowledge module. The course provides basic knowledge of probability and statistics mathematics such as random events and probability, random variables and probability distribution, sample theory and application of parameter estimation weights, hypothesis testing. After completing this course, students will be able to conduct probability math of random events, understand the laws that random variables follow, and apply simple statistical processing using SPSS software on PC., as well as with a pocket calculator. The knowledge of the subject is also used for other courses in the training program.

30

15

0

45

2

1.9

General laws

The general law is a compulsory subject in the public education knowledge block. The subject studies the issues related to the law of formation, development, and nature of the state and law. The main content refers to theoretical and practical problems of the state and law in general, to the Vietnamese state and law in particular; basic concepts of the law such as violation of the law, legal norms; legal system and its essential elements. At the end of the course, students need to understand the behavior of law enforcement, breaking the law, thereby having a sense of responsibility and the importance of law compliance in work and life.

30

0

0

30

1

Elective courses for general knowledge

1.10a

Decision-making techniques

This course is designed to introduce students to the principles, techniques, and tools for modeling and solving decision problems. Decision-making techniques will help students apply critical thinking to make decisions about options: business models, business strategies, starting a business, and other business issues.

25

5

0

30

1

1.10b

Psychology

Psychology is a social science that studies issues of human psychological nature, classifies human psychological phenomena, psychological formation, and development - consciousness; analyze the components of human cognitive activities, explore the factors in emotional life, will, and the elements that make up the personality as well as the factors affecting the formation and development of impersonal.

25

5

0

30

1

1.10c

Critical thinking

Critical thinking is a subject of general knowledge, which plays a significant role in shaping the way of thinking of students of the Faculty of Business Administration in particular and students of Banking University in general. The course provides students with knowledge and skills in fundamental concepts, principles, and rules.

25

5

0

30

1

1.10d

Vietnamese cultural establishment

The cultural basis of Vietnam is an introductory course on Vietnamese culture. The subject has practical significance, helping students to become aware of the national cultural identity, improve patriotism and pride in national traditions; know how to orient themselves in today's diverse and multi-dimensional information world, selectively absorb the cultural quintessence of humanity based on preserving and developing the good traditional values of the nation and Vietnamese people actively. In addition, this module also helps students use cultural knowledge applied in communication and behavior in future life and professions.

25

5

0

30

1

1.10e

Logic

Logic is a subject in the group of general education knowledge built to provide learners with basic knowledge about the forms and laws of thinking. The subject helps to improve the thinking ability of learners, specifically, helps learners know how to comply with laws and logical rules in thinking, arguing, and presenting ideas; help them distinguish right or wrong inferences; help recognize and avoid fallacies, know how to define concepts and terms, and know how to prove or disprove a point of view or thesis.

25

5

0

30

1

2.SPECIALIZED KNOWLEDGE

2.1. Basic

Compulsory courses

2.1

Microeconomics

Microeconomics is a subject that belongs to the basic knowledge block of the discipline. The course aims to: (i) Provide background knowledge about economics in general and microeconomics in particular; (ii) Practice some necessary skills such as reading skills, self-study skills, teamwork skills. The course will provide learners with essential knowledge, including Ten principles of economics, theories of supply-demand, market structures, theory of consumer and business behavior.

30

15

0

45

1

2.2

Macroeconomics

Macroeconomics is a compulsory subject in the basic knowledge of the sector. The course aims to equip students with: (i) understanding of basic macroeconomic concepts, how to measure macroeconomic indicators and the relationship between them, (ii) understanding of government policies in macroeconomic management. The course consists of 8 chapters, providing basic knowledge of macroeconomics, including an overview of macroeconomics, macroeconomic data, production and growth, monetary system, aggregate demand, aggregate supply, monetary and fiscal policy, inflation and unemployment, macroeconomics of the open economy.

30

15

0

45

2

2.3

Introduction to Business and Administration

This is the introductory knowledge course of Business Administration. The course content equips with the most basic knowledge about business activities and management in organizations. It lays the foundation for applying this knowledge to enterprises' management and business activities as a basis for students to continue receiving an understanding of specialized management subjects. Moreover, this module will help students gain an overview and systematic view of business administration to help managers and business owners run their production and business well and effectively. In addition, after completing the course, students can position themselves to pursue a career in business administration today.

15

15

0

30

2

2.4

 Principles of  Accounting

Môn học cung cấp kiến thức tổng quan về kế toán, cụ thể: đối tượng kế toán, vai trò và chức  năng của kế toán. Bên cạnh đó, môn học trang bị kiến thức về các phương pháp kế toán: phương pháp chứng từ, kiểm kê, tài khoản, ghi sổ, tính giá, tổng hợp và cân đối kế toán. Ngoài ra môn học giúp người học hiểu về tổ chức công tác kế toán, các hình thức kế toán, hệ thống báo cáo tài chính.

30

15

0

45

3

2.5

Business law

This is a primary subject belonging to the group of basic industry knowledge under the International Economics of Banking University of Ho Chi Minh City training program. The course provides basic knowledge about business, business freedom; Law on business subjects; Law on contracts in business; Resolve business disputes; Bankruptcy of enterprises and cooperatives. In addition, the issue of Business Law also helps students to be able to identify the provisions of the law to apply for the search and use to solve legal situations arising in practice.

30

15

0

45

3

2.6

Principles of Marketing

The course is designed to cover the fundamentals of marketing, in the basic knowledge of economics. The course provides students with basic knowledge, the ability to recognize, understand, and initially apply actual marketing content to the business activities of enterprises. Learners are also introduced to basic knowledge related to collecting market information, understanding customer behavior, performing market segmentation activities, identifying target markets, and knowing how to deploy a marketing toolkit to serve the needs of target customers, and at the same time bring competitive advantages to businesses.

25

15

5

45

2

2.7

Applied Informatics

The subject is vital, equipping some necessary knowledge and skills to help students of the economics - administration - management majors of Banking University of Ho Chi Minh City makes good use of computers for their study, research, and work. After completing the course, students have mastered the essential knowledge and skills and can use MS Word, MS Excel, SPSS, and other software to edit high-quality documents, create and edit documents. Able to master complex spreadsheets, solve several problems in financial analysis, business analysis, data analysis, and project management, directly serving later study, research and work.

30

15

0

45

4

2.8

Econometrics

This is a subject of industry foundation knowledge. The course provides a system of basic knowledge to estimate economic relationships, test hypotheses about economic relationships. On that basis, a model suitable to reality is proposed, reflecting the nature of economic relations. The model will be used in the analysis, forecasting, and policymaking. After completing the course, students have theoretical knowledge and skills in building an equation regression model with basic economic situations: estimating supply, demand, and total cost. Learners know how to use specialized software on statistics and econometrics: EVIEWS, SPSS.

Subject knowledge is the basis of quantitative research methods and is also used for subsequent subjects in the training program.

25

20

0

45

3

2.9

Principles of Management

The course is built to create a foundation for management work in organizations. This is a basic knowledge module of the economic sector. The content focuses on a basic introduction to the concepts and practices of governance in organizations. Subject topics cover several approaches to management's essential functions, including planning, organizing, leading, and controlling. Trends in theory and

Management functions are also assessed, as well as management research and its application to management practice and the responsible, ethical, and global aspects of current business practice.

30

15

0

45

1

2.10

Financial and monetary theory

Monetary and Finance Theory is one of the subjects in the industry knowledge block, the content the subject deals with the fundamental theoretical issues of economic finance such as the overview of monetary finance, budgeting government; Basics of credit, banking, and financial markets; Theories about money supply and demand, interest rates, inflation, and monetary policy. These are necessary and important knowledge as the foundation for studying technical and professional issues in economics, finance, and banking.

25

15

5

45

3

2.11

Corporate Finance

Corporate finance is a subject that aims to equip students with basic knowledge of production business finance as a premise for further study in financial accounting, corporate financial analysis, and financial management, entrepreneurship and investment finance, and other subjects related to corporate finance. In this course, students will study critical issues: Overview of corporate finance, Value of money over time, Relationship between return and risk, Sources of funding for businesses, Cost of capital, Theories of capital structure, Operating leverage, and financial leverage.

30

15

0

45

3

2.12

Financial accounting

The subject provides knowledge about financial statements to help students analyze and evaluate a manufacturing enterprise's financial position, business results, and cash flow. The course will give the learners accounting knowledge for specific operations in production enterprises: accounting for capital in cash, accounting for payments; accounting for input factors of the production process (accounting for materials and tools, accounting for fixed assets, accounting for payables to employees); production cost accounting and product cost calculation; financial investment accounting; Accounting identified business results; equity accounting. The course introduces the fundamental issues of each section, such as concepts, meanings, basic accounting principles; Then, learn the accounting process for each part, including the steps: accounting documents, accounting accounts, accounting methods for some critical operations, and presentation of information on financial statements.

30

15

0

45

4

2.13

English for specific purposes 1

The course provides vocabulary, terms, and concepts used in economics, business, management, and commerce; English grammar structures. The subject creates conditions for students to develop their English language skills confidently in an international integration environment.

15

15

0

30

4

2.14

English for Business Administration

The course is designed to provide vocabulary and concepts related to management situations. The subject creates conditions for students to understand, practice skills, and apply vocabulary, structure, and language skills in reading comprehension, exchange, discussion, presentation, and text composing related to business administration majors.

15

30

0

45

5

2.15

Research method

   Scientific research methods is a compulsory subject in the group of subjects of basic knowledge of the discipline, which is built to provide learners with basic knowledge about methods of conducting research activities in a systematic. Specifically, the course will introduce the basics of the research problem, the role of research, how to identify the research problem, conduct a literature review and related previous studies; ask research questions; research ethics, citation and presentation of references; collect data and select samples; presentation of data and choice of study design with data types; How to write research proposals and reports.

30

15

 0

45

 4

Elective courses for basic specialized knowledge

2.16a

E-commerce web design

E-commerce web design is a course that provides basic and advanced knowledge about designing and developing e-commerce web applications based on CMS (Content Management System) popularly WordPress. The main content of the course includes CMS, installing and configuring WordPress, customizing the interface, installing additional features to serve an e-commerce website.

  30

    15

 0

 45

    4

2.16b

Social network data analysis

Social network data analysis is an elective subject in the specialized knowledge block. The course aims to introduce concepts and theories of Web and social network data analysis such as concepts, methods, techniques, and tools, thereby helping learners apply several tools to Discover information through customer and community profiling, trend identification, targeting, opinion analysis, and recommendation systems development.

25

15

5

45

5

2.16c

Operation management

The course equips students with basic knowledge to manage and operate a production system based on a modern perspective at the enterprise. They are helping students gain essential awareness to combine methods and technical tools to ensure productivity and efficiency in the operation process. The content of the course includes the skills and techniques of forecasting, coordinating, and making decisions related to the production process so that managers can operate well in the production and service provision environment at enterprises in the future.

30

15

0

45

4

2.16d

International marketing

International Marketing majoring in Marketing aims to provide learners with knowledge about the process of planning, organizing, and controlling marketing in the international business environment with many different features: market segmentation research; formulating product, pricing, distribution, and promotion strategies to penetrate the market; the process of developing an international marketing plan.
 

30

15

0

45

5

2.2. Specialized

Compulsory courses

2.17

Marketing Management

The course is built to include the scientific foundations of Marketing management. This is a subject of specialized knowledge of General Business Administration and Marketing. The course provides students with basic knowledge and ability to apply the marketing management process in enterprises as well as other types of organizations, with the main content on analyzing the marketing environment of enterprises, building develop market segmentation strategies, selecting target markets and market positioning, organize, implement, evaluate, and adjust marketing strategies concerning the overall scheme of the enterprise.

25

15

5

45

5

2.18

 Digital Marketing

The course is designed to provide students with a thorough understanding of the theory and practice of digital marketing; help students grasp the innovation in applying digital media in business marketing activities. The module focuses on analyzing marketing communication activities with new communication tools such as marketing through search engines, marketing via social networks, email marketing, mobile marketing, online PR. Thereby, students can recognize digital marketing tools to apply in marketing communication planning. At the same time, it is possible to read and analyze the data corresponding to each device in measuring the effectiveness of Digital Marketing activities.

25

15

5

45

5

2.19

Strategic Management

The course is built to include the scientific foundations of strategy and strategic management, a subject of specialized knowledge of Business Administration. The issue provides students with the prior knowledge and ability to apply the strategic management process in enterprises and other organizations. The main content is analyzing the business environment of enterprises, strategy formulation, strategic organization, and strategic control. After completing the course, learners can practice strategic management processes in different business organizations.

30

15

0

45

6

2.20

Human resource management

The course aims to equip students with basic knowledge of Human Resource Management in enterprises, to help students understand and systematically recognize the crucial role of human resources and human resource management in the enterprise. Understand new perspectives and trends in human resource management; Master and flexibly apply the essential functions of Human Resource Management; Train and promote crucial skills in human resource management: recruitment; personnel evaluation; motivate and encourage employees; settlement of labor disputes.

30

15

0

45

6

2.21

 Ethics and Organizational Culture

The course is built to include the scientific foundations of business ethics and corporate culture, which is a subject of basic industry knowledge with the nature of supporting learning for students of economics in general and biology—faculty of Business Administration in particular. The subject provides students with an understanding of (1) ethical issues in economic fields such as concepts, roles, necessity, standards, and how to build business ethics in the business environment; (2) corporate culture issues such as concept, necessity.

25

15

5

45

7

2.22

Digital Content Creation

The course is designed to provide students with a thorough understanding of the theory and practice of digital content marketing; help students grasp the innovation in applying content types and media in the marketing activities of enterprises. The module focuses on analyzing Content Marketing activities through new communication tools such as marketing through search engines, marketing via social networks, email marketing, mobile marketing, online PR. Thereby, students can recognize and use Content Marketing tools to apply in the marketing activities of businesses.

25

15

5

45

4

Elective courses in specialized

2.23a

Supply Chain Management

The course is built with the basis of supply chain science and supply chain management, which is part of the knowledge of Business Administration. The course equips students with knowledge of supply chain management, including concepts, definitions, values, purposes, methods, and techniques and skills for building supply chain management systems. It gives learners an overview of corporate governance before going into technical management techniques for future managers.

25

15

5

45

6

2.23b

Business Communication

Business communication is a subject in the basic knowledge of the industry. It provides students with knowledge and skills about communication and communication activities in business activities. After completing the course, students will understand the fundamental issues in communication activities in general and communication in production and business activities in particular. At the same time, also practice necessary skills in the working process such as Presentation skills, problem presentation, listening skills, written communication skills, email, Memos, job interview.

30

15

0

45

6

2.2. Deeper specialized

Compulsory courses

2.24

Integrated Marketing Communication

The course provides basic knowledge in business marketing communication activities such as advertising, public relations, personal selling, promotion, direct marketing... After completing the course, students can understand and apply subject knowledge to plan, organize, execute and monitor integrated marketing communications for businesses.

25

15

5

45

7

2.25

Search Marketing

This course provides students with a basic understanding of search engines and search engine marketing. The subject belongs to the knowledge of Digital Marketing at the undergraduate level. Students build content and plan and implement marketing campaigns on search engines for businesses.

25

15

5

45

7

2.26

Customer behavior

The course is built to provide students with knowledge about customer behavior. After completing the course, learners will be able to analyze and evaluate the buying behavior of individual and corporate customers.

25

15

5

45

7

2.27

Social media and   mobile communication

The subject belongs to the knowledge of Digital Marketing at the undergraduate level. This course provides students with the core knowledge of social media tools, mobile devices, content creation, planning, social media marketing campaigns, and mobile marketing.

25

15

5

45

7

2.28

Digital marketing strategy and planning

The module on building a marketing plan belongs to the specialized knowledge block of Digital marketing, providing the foundational principles to manage the planning and building of a marketing plan for a specific business. This module is built on the view that “making a marketing plan” requires a strategic (and tactical) understanding, planning, organizing, implementing, controlling, and evaluating marketing results throughout the enforcement. The stages of the marketing planning process need to be consistent, allowing managers to execute marketing effectively.

25

15

5

45

7

2.29

Internship

The graduate internship is a compulsory module in the last semester of business administration major. In this module, students will explore, observe, and analyze practical operations related to functional units of an enterprise; connect and compare theory with practice issues related to the operation of an enterprise; draw lessons learned, propose necessary recommendations to the stakeholders associated with the process of the enterprise in a particular business field. Through this module, students will gain knowledge and experience from business practice, communication skills, teamwork skills, and handling business processes of a specific career title; cultivate ethics and professional style to prepare for future careers in business administration.

0

0

45

45

8

Elective courses for deeper specialised

2.30

Graduating thesis

The graduate thesis majoring in business administration is a scientific research work conducted to prove that learners can solve a scientific problem in their major to complete the academic program. The completed thesis following the training regulations will show the specialized scientific knowledge related to the research problem that the learners have acquired through the training process, the ability to apply scientific knowledge, relevant practical insights, and in-depth professional practice skills to solve the selected research problem. Besides, organizing and implementing scientific research for the thesis also reflects the sense of responsibility, science, autonomy, creativity, and confidence in the profession.

0

0

135

135

8

    2.31a

Brand management

   The course is built on the scientific basis of management and marketing, is a module of specialized knowledge of marketing. The course provides students with an overview of brand and brand management and equips students with the knowledge about building a brand identity system, establishing brand positioning, and communicating, Branding, Brand Development, Brand Asset Management. Students are aware of the importance of brands in corporate branding strategies through this subject, especially in today's fiercely competitive environment. Analyze and evaluate brand-building activities in real businesses. In addition, the course focuses on developing the strategic vision and necessary competencies of brand managers.

25

15

5

45

7

    2.31b

Leadership

   Understand the research schools of leadership to apply in the management and administration of organizations and businesses. This course is a part of the undergraduate business administration major. The course aims to equip students with knowledge of the role of leaders in changing, developing, and improving organizational structures and values. This course focuses on developing theories, practices, and competencies of modern leadership in the context of globalization, knowledge explosion, and rapid change. After completing the course, students can master leadership skills to develop a strategic vision, leadership capacity, and change management, improving organizational effectiveness.

25

15

5

45

7

Graduating thesis replacement courses

2.32

 Customer relationship management

   The course aims to equip students with basic knowledge about the relationship between customers and businesses, their role with companies, and strategic directions to create, maintain and develop this relationship. The course helps students understand the overview model and the content businesses need to manage customer relationships. The course focuses on providing students with foundational knowledge and perspectives and a transformational mindset from a transactional focus to a constructive attitude and helps businesses engage in a long-term relationship with customers. After completing the course, students can initially form a relationship-oriented mindset with customers to develop strategic vision, leadership, and change management capabilities, thereby improving the effectiveness of their business.

30

15

0

45

8

2.33

Sales force management

 This course is a replacement for the graduation thesis. It provides students with basic knowledge of Sales Management and sales activities for manufacturers, wholesalers, and retailers; functions, efficient sales. The course will cover sales concepts, the necessary understanding of salespeople, the process, techniques of retailing goods, and effective sales strategies. At the same time, students also have access to sales management organization methods, sales organization building methods, effective sales promotion measures, and sales system evaluation tools. Students both learn theory and practice through discussion, problem-solving according to situations; Field visits, and information gathering to write thematic reports.

30

15

0

45

8

2.34

Video Marketing

Video Marketing is a course that provides knowledge about video marketing tools, equipping students with the understanding and skills to deploy video marketing tools in digital marketing campaigns. Knowledge: Understand video marketing is a marketing communication tool focused on creating, distributing valuable, relevant, and consistent video content to attract and retain a defined target audience, promote their beneficial action towards the brand's marketing goals. Skills: producing elementary videos with content suitable for marketing communications and planning video marketing for an organization or business. Attitude: Love advertising and marketing communications in general and video in particular.

25

15

5

45

8

2.35

Entrepreneur in digital era

   The subject is a subject of knowledge specialized in Business Administration. The course provides students with a foundation of knowledge and applied skills from management, finance, human resources, and marketing to form ideas and realize startup ideas. The content includes creating startup ideas, making business plans, and organizing startup activities. Upon completion, students will be able to: 1. Seek and evaluate arguments; 2. Analyze the market and customers' needs for products and services; 3. Develop a business plan; 4. Implement the business startup plan; 5. Orientation to become an entrepreneur

25

15

5

45

8