DIGITAL MARKETING SPECIALIZATION

Digital Marketing is a term that refers to building awareness and promoting a brand or product based on digital platforms. We often talk about digital marketing with effective online advertising channels such as Facebook Ads, Google Ads, or email marketing and affiliate marketing campaigns, but forget that the essence of digital marketing is marketing on a digital platform. Learners must understand search engine optimization (SEO) and SEM (search engine marketing) and influence the common goal that will help you better coordinate with the rest of the digital team. Besides, content attracts and interacts with customers through a website, video, social media, or blog. Google Analytics is a popular and essential tool for a thorough analysis to acquire and retain new customers. Equally important is Video marketing; understanding how to write scripts, use platforms, and apps to create videos, and video influencers will be a big plus for you when applying for digital marketing jobs. Finally, Digital Marketing is becoming more and more important today as it is closely related to the consumer decision-making process. At the same time, Digital Marketing helps businesses build relationships with current and potential customers and is a solution suitable for all sizes of campaigns and companies.

Program objectives

Graduates of Business Administration majoring in digital marketing can master basic economic and social knowledge, in-depth knowledge of Digital marketing. They have good ethical qualities of people doing business, marketing. Have the ability to research, solve problems and practice careers in marketing in the digital age.

Essential qualities suitable for the industry

Proactive, proactive, and able to manage personal resources.

Dynamic, flexible, and creative

The ability to communicate, convey information as well as affection and enthusiasm

Capturing trends and tastes can develop content and design.

Have logical thinking and forecasting ability, like communicating creatively and sensitively,…

Key courses

• Digital Marketing
• Integrated Marketing Communications
• Social network data analysis
• Search engine marketing
• Digital Content Creation
• Video marketing
• Make a digital marketing strategy and plan
• Social media and mobile marketing

Career opportunities

Graduates can take digital marketing, content marketing, customer relationship management, SEO management, and development.

Graduates can work in research, planning digital marketing strategies, managing digital marketing plans, organizing and implementing customer relations activities at companies specializing in communication, organizing events, and advertising.

Some graduates can do teaching and research in business administration and its specialized areas at universities, colleges, and professional schools. In addition, learners can start their businesses in the digital age.